Our Values to Make the Perfect Client-CPA Match Want to know if I’m the right accountant for you? At The Beer CPA, we believe you’ll get the best out of our relationship if we have shared beliefs and values. In fact, research shows that when companies and their clients share the same values, they are more likely to achieve goals and get results. HONESTY Our relationship is a two-way street. This means that at The Beer CPA, we value your honesty and your feedback. There is no judgment about the state of your accounting records or business processes. We want you to lay out all the details—good, bad, or just downright ugly. If things aren’t going the way you would like, then we need to have a conversation about it. Open, honest, and frequent communication is very important. We want your business to be successful, and it helps when we’re on the same page. AUTHENTICITY Remember what I said about our relationship being free of judgment? I mean it. If you are super “Type A” or constantly running late, own it. Those of us at The Beer CPA can work with all kinds of people, but only if you’re being your true self. Please be exactly who you are, even if it means swearing like a sailor. (Swearing is encouraged, by the way.) TECHNOLOGY The Internet and all of its amazingness have made it possible to work with anyone, anywhere, anytime. We use a lot of tools in our business to stay organized and connected since we have people working from remote locations. We can help your business embrace such solutions as well. The power of gained efficiencies and effectiveness via technology free you up to brew more beer, spend more time with your customers, or (GASP!) take some time off. INNOVATION The brewing industry is ever-changing. So it’s important for you to be constantly learning and testing new theories, strategies, and processes. We understand and encourage that. Meanwhile, we’re here to support you and help think through the ideas to ensure they are implemented well. We see this as a vital part of the overall business-planning process.